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Superyacht business strong for Maxwell Marine

Date: 28 Oct 2009

While there's no doubt that the global marine business has slowed significantly over the past 12-18 months, the team at Maxwell Marine is finding that the superyacht sector is showing positive indicators for lifting confidence and forward orders.

"Superyacht business is comparatively strong
worldwide," says Ron Czerniak, the company’s
sales manager for the Indo-Asian region.

"Recently we sold a second set of the largest windlasses we’ve ever made to a yard in Chile for an 82m megayacht. We’ve also had increased sales in China and new business from the United Kingdom, while in Taiwan, our clients say the superyacht market has slowed, but not as much as that of smaller craft."

Maxwell Marine, acknowledged as industry-leading
manufacturers of anchoring equipment, recently restructured their business to provide a greater focus on superyacht business.

“We’re one of the few anchoring manufacturers to have done this,” says Ron. “Essentially we offer a whole solution for anchoring systems from dedicated design and manufacture to backup and service. We’ve worked hard on the whole process to offer a seamless experience for the boatyards and owners."

The company now has two core divisions – power and
sailing yachts up to 80ft, and superyachts 80ft and over. Ron’s own experience in Asia highlights Taiwan, one of the largest builders of superyachts in the world, as an important market for Maxwell Marine. “And China is definitely growing in this sector, with several new superyacht yards appearing in the past few years and with Cheoy Lee as the biggest and oldest superyacht yard in China."

Ron says the company is planning to be an exhibitor at next year’s China International Boat Show. “The show organisers appear to have sorted their processes now and I’m confident that the show will be worthwhile, as it draws in prospective buyers and boat builders from throughout Asia and beyond."

Ron also adds that most major Chinese boatbuilders use Maxwell equipment, and Nordhavn is a good example of an established US boat builder who have been building their vessels in Taiwan and China for some time. "Nordhavn always specifies Maxwell anchoring systems."

Maxwell Marine exhibited at the Dubai International Boat Show earlier this year. “We had a big presence there. It's definitely becoming an important hub for boat builders and
owners and we will be there in force again next year."

At the three latest European shows: Southampton, Cannesand Monaco, there were signs of recovery in the European superyacht market with Maxwell Marine confirming deals for boats being built in
Holland, Italy and the UK. Maxwell is confidently
looking forward to seeing an increase in sales orders when they exhibit at the upcoming Ft. Lauderdale and METS Shows in coming weeks.

Source: NZ Marine Online Newsletter, Oct 2009


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